The label and tag printing industry will continue to experience significant advancements throughout 2025. In common with other industry sectors, innovations are likely to be driven by technological progress. Plus, evolving sustainability demands and collaborative projects between suppliers and customers will shape the future.
Here are just a few of the key developments that could benefit purchasing, marketing, and operations managers, particularly in food manufacturing environments.
Sustainable and Eco-Friendly Labelling
Sustainability continues to be a significant focus for 2025 and beyond. With labelling material manufacturers rising to the environmental challenge, supplies of sustainable substrates and backing papers are in abundance. The winners in the race to net zeros will be those Companies working with label converters excited by the eco journey.
Furthermore, with seemingly endless environmentally friendly label materials, backing papers, inks and adhesives available, expert advice is vitally important.
At Piroto, one of the key objectives of our technical team is to provide environmentally friendly label options to customers. Importantly, balancing environmental credentials with performance characteristics needs careful consideration. We believe that giving our customers the choice and knowledge allows them to make informed decisions.
Variable Data Labels & Smart Labels
The integration of technologies like Radio Frequency Identification (RFID) into labels will continue to enhance their capabilities. So called ‘smart labels’ can be used to tighten security as well as improve traceability and increase operational efficiency.
Variable data labels, like QR code labels, are set to rise in popularity too. Their ability to provide a unique connection between consumers and brands has not yet reached its full potential. Plus, QR codes are being recognised for the ease with which they link consumers to vital allergen, health and ingredient information. Approved for use on wine bottle labels under regulation (EU) 2021/2117, QR codes will be seen more and more on food and beverage labelling.
Growth in Digital & Hybrid Label Printing
Where multiple variations, short label runs, and fast turnarounds are needed, digital print offers flexibility and efficiency. Think flavour trials for food products or special packs for a seasonal promotion. Advancements in digital label printing combined with variable data print means highly customisable and personalised labels are within reach of more businesses.
Moreover, businesses are seeing the advantages of working with a label supplier who, like Piroto, can provide hybrid flexographic and digital print options. For purchasing managers, this approach offers a cost-effective solution, whilst marketing managers and operations managers benefit from high quality performance labels.
Advancement in Colour Management Systems
Where brand consistency is essential, advanced label colour management systems are enabling marketers to have full control. At Piroto, we have invested in colour management technologies to ensure precise colour reproduction across long label runs.
Importantly, where label colour integrity is crucial, such as in clinical trials for example, your label manufacturer needs to guarantee reliable colour management.
Tamper Seals and Anti-Counterfeiting Labels
Product security, especially in the food and pharmaceutical sectors, continues to be an important consideration. Whether driven by legislation or by consumer demand, anti-counterfeiting and tampers evident labels have become a key element in packaging.
As the labelling industry become ever more sophisticated, it’s important to choose the right labelling partner for your needs. State of the art technology, a strong technical team with desire to innovate, and a willingness to collaborate are just some of the features to look for in a supplier.
If these are some of the qualities for are looking for in your labelling manufacturer, come and talk to Piroto.