When it comes to creating a seamless customer experience, no detail is too small for the hospitality industry. One, sometimes-overlooked, touchpoint in hotels is the humble luggage tag. By blending cross-industry expertise with innovative design, the Piroto team have developed a hybrid luggage tag and adhesive label system that is being adopted by hotel chains far and wide.
Why Redesign a Standard Hotel Luggage Tag?
The idea for a new-style luggage tag came about when a prestigious hotel chain with over 30 properties spread across England, Wales, and Scotland asked for our help. The Group, known for providing high-end stays, recently underwent a comprehensive rebrand. As part of this initiative, they sought to refine every aspect of the customer journey, from check-in procedures to luggage storage systems.
Importantly, by revisiting even the smallest operational details, such as how guest luggage was tagged and stored, their objective was to:
- Simplify and enhance hotel luggage storage and delivery process
- Ensure smooth and efficient operations across all hotel locations
- Consistently reflect the Groups new brand promise.
Combining Innovation with Functionality in a New Tag
With years of expertise in designing traceability tags across various industries, the Piroto team were well placed to develop a tag to meet the unique needs of hotel luggage storage.
Moving beyond the traditional loop-lock systems led us to develop a hybrid self-adhesive tag, based on proven designs from the logistics industry as a starting point.
Here’s How the Hybrid Self-Adhesive Tag Works
After trialling materials and designs, the final tag combined functionality, elegance, and efficiency.
Key features include:
- Detachable Ticket Portion: Perforations allow hotel staff to tear off a portion of the tag, which acts as a receipt for guests to reclaim their luggage. The receipt portion has an adhesive backing, giving the guest the option to pop the receipt into their wallet or attach it to their paperwork for safe keeping
- Loop-Locking Mechanism: A slit in the backing paper enables a sticky portion to form a secure loop around any type of luggage handle or to be applied directly to a handleless item
- Branded and Traceable: Both the tag and the guest’s ticket portion feature sequential numbering and the hotel’s branding for easy identification and smart traceability
- Customisable Writing Space: An area for staff to write the guest’s name and room number adds an extra layer of personalisation and security.
Additionally, the tags are presented on rolls for easy storage and quick access, ensuring they integrate seamlessly into hotel workflows.
Elevate Your Guest Experience with Custom Luggage Tags
If you are looking to elevate your hotel’s processes with custom luggage tags, we’re here to help. Here are a few example designs developed by our in-house team:
Get in touch to discuss how we can create a tailored solution for your hospitality business.